Since first opening our doors in 2006 the success and growth of Insurance Advisernet has been built upon one thing more than any other: smart and experienced people. Keep reading to meet some of the key members of our team.

IAN CARR– Founder & Chairman

Ian has worked in the insurance broking industry for over 40 years. His extensive experience includes numerous senior positions such as State Manager, General Manager and Director, Operations for a major national insurance broker in Australia. Ian founded Insurance Advisernet in 1996 and under his stewardship IA has grown spectacularly to be one of the largest general insurance brokerages in Australia and New Zealand with premiums >$400 million and revenues >$75 million. He holds an Advanced Diploma Financial Services (Broking) and is a Fellow of NIBA, MAICD. 

SHAUN STANDFIELD - Managing Director

As our Sydney-based Managing Director Shaun is responsible for the overall development and implementation of Insurance Advisernet strategic initiatives across Australia and New Zealand. An experienced Insurance executive he boasts a proven track-record in leading large multi-disciplined insurance sales, claims and underwriting operations and has led significant change programs in both Australia and Asia. He holds a Bachelor of Business, Graduate Management Qualification, Masters in Business Administration (MBA), Advanced Diploma of Financial Services and Graduate Diploma from the Australian Institute of Company Directors.

DAVID CRAWFORD – Director, New Zealand

David joined Insurance Advisernet at the beginning in 2006 as CEO and subsequently became a director, having spent the majority of his working life as a corporate broker, in NZ, London and the Middle East. David has been instrumental in the growth of Insurance Advisernet in NZ and works closely with Australia to gain the most out of the synergies available in key areas such as systems and compliance. David’s goal has always been to establish NZ’s #1 network of quality independent brokers and become the network of choice for new brokers. His passion is in developing new brokers into the next generation of professional insurance businesses. David is a current Board member of IBANZ and has been so for a number of years, he is also the current Chair of PIQ College.

TRAVIS ATKINSON – General Manager, Operations

Travis joined Insurance Advisernet at the beginning of 2019 in the newly created role of General Manager, Operations. In his role Travis leads the New Zealand team and provides support and guidance to over 50 broker practices located throughout New Zealand. Travis has over 35 years' experience in the insurance industry in New Zealand and Asia, the majority of which was working closely with insurance intermediaries. His most recent role prior to joining Insurance Advisernet was Executive General Manager of NZI. Travis is a strong advocate of the part that insurance plays in supporting the sustainability and growth of businesses and to the greater good of the economy. A key component of his role with Insurance Advisernet is to contribute towards creating opportunities for brokers to thrive and ultimately deliver outstanding outcomes for their customers.

PAULA MILLS – Operations & Compliance Manager

Paula joined Insurance Advisernet in November 2011 and manages all of the operations including accounts, systems, compliance and education. Paula had previously worked for over nine years with Apex General in a variety of roles and has a very good understanding of life as a broker. Prior to Apex Paula had a short stint at AA Insurance and, before that, nine years at State Insurance. Paula’s passion is customer care and training, working alongside business owners and helping them achieve and grow.

KARENNE HILL – General Manager Risk, Compliance & HR

Karenne has worked within the general insurance industry for over 17 years. The last 10 years have seen Karenne focus on the area of AFS Licensee Compliance. She has significant knowledge and understanding of the financial services legislation in both Australia & New Zealand. This allows her to support the business to navigate the regulatory landscape, ensuring frameworks & procedures are in place & Insurance Advisernet acts in a legal & ethical way.  Karenne also manages HR for IA, assisting IA staff & culture development to the highest professional standard. 

SUE CRAWFORD – National Manager, Development

Sue Crawford joined Insurance Advisernet in September 2016 as National Development Manager. Sue’s primary role is the recruitment of new brokers into the Insurance Advisement family and the development of schemes and facilities to assist our brokers in growing their business. Sue has 25 years in the insurance industry with recent roles including, General Manager at Marsh McLennan Agencies running their underwriting agency and previously 12 years at Crombie Lockwood where Sue was General Manager Partnerships & Development looking after Marketing, Schemes & Key Accounts, Insurer Relationships and Product development.

SARAH FARMBOROUGH – General Manager | Finance & Operations

Sarah brings over 15 years of high-level financial management and accounting experience, gained in the UK, continental Europe and most recently Australia with Insurance Advisernet. Her expertise spans financial reporting, internal controls, consolidation, audits, process improvement, change management, budgeting and forecasting, project management, SAP, financial analysis and strategic planning.

STEVE DYMOND – General Manager | Business & Information Systems

Steve is a passionate insurance professional who has worked in the industry for nearly 15 years. His insurance background is very diverse, but B2B systems support is where he’s most at home. He delved into retail broking when he moved to Australia in 2005, giving him an excellent insight into what end customers look for when purchasing insurance. In 2010, he moved back into a B2B environment with Insurance Advisernet and oversees many of the operational and technical functions within IA including business intelligence, IT, process systemisation, web, media and other bespoke projects.

SOPHIE BEER – Marketing Manager

Sophie comes from a banking background. She then moved to Insurance Advisernet from the UK in February 2012. Sophie has worked in roles at Insurance Advisernet that have seen her gain experience in many of our internal AR support areas including accounts, broking systems and supporting our AR’s in growing their practices. Sophie now has accountability for supporting IANZ and our brokers across Australia & New Zealand through improved communications and marketing of Insurance Advisernet.

LISA CHRISTENSEN – Business Systems Development Consultant

Lisa has been working with Insurance Advisernet in both New Zealand and Australia since February 2014. Lisa’s primary role is business systems projects involving continuous improvement, business efficiencies and change management. Lisa started in insurance in 1991 and has had a variety of management positions across both the broking, banking and insurer sectors. Her most recent roles being with Lumley General Insurance as National Sales Performance Manager and managing the broker key partner relationships.

HANNELI OLIVIER – Accounts & Administrator Officer

Hanneli joined Insurance Advisernet in 2012 as Accounts and Administration Officer. She is responsible for accounts administration including the day-to-day management of the Trust Account for client premiums. The Olivier family moved to New Zealand in 1999.  From 2009 to 2012 Hanneli lived in the UK where she worked for the University of Surrey, managing claims for Knowledge Transfer Partnership projects. She previously worked as accounts assistant for Mike Henry Insurance Brokers and has worked in a variety of other roles including records management and training.

TINA LIEDEMAN – Systems Administrator

Tina started her insurance career with NZI back in 2010 as a Senior Adviser in Broker Support in Christchurch. Tina joined Insurance Advisernet in January 2016. She is originally from Cape Town, South Africa and has been living in Christchurch for the last 10 years. Tina decided to make the move to Auckland and we are happy to have her on board. Tina handles a number of functions, including overseeing our Helpdesk and general systems maintenance. She has great customer service skills and always happy to take on a new challenge.



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